Editors and authors alike are interested in boosting citations, increasing research impact, and raising their profile. In this post, we share top tips for editors and authors on how to boost citations and maximize your reach.
1. Consider Open Access
The majority of Taylor & Francis titles are either fully Open Access or offer an Open Access option to their authors. Open Access content has the potential to reach a much wider audience than traditional gated content, so encouraging Open Access uptake could help to boost the reach of your journal. In turn, this could generate more citations to the content you’re publishing.
2. Publish on time
We all know that time is of the essence when it comes to research publication. It is essential to maintain a prompt and timely publication schedule, with minimal delays, to retain high-quality authors. Timeliness of publication also affects how long an article has to accrue citations within the Impact Factor window.
3. Commission excellent reviews
If your journal has a reviews section, make sure that these are as good as they can possibly be. Work with your Editorial Board to identify hot topics, and commission the content from respected researchers in your field. Stay plugged into the research community to ensure that you are covering the most relevant and interesting topics for your readers.
4. Identify zero-cited papers and highly-cited papers
Through detailed analysis of zero-cited and highly-cited papers, you can gain insight into hot topics, citation trends, and areas of strength and weakness for your journal. Analyze the key themes which recur in zero-cited and highly-cited papers (both for your journal and competitors), then build a strategy for accepting and commissioning content, or even plan a special issue.
1. Share your free eprints
Taylor & Francis provides authors with copies of their article for free, called eprints. Authors can share these eprints with key individuals, such as authors cited in the article, relevant practitioners, or well-known researchers in the field. All named authors with email addresses get 50 free eprints. So, if four researchers collaborated on a paper, the article would be entitled to 200 eprints to share (50 per author). That’s a lot of readers, and a lot of potential citations.
2. Promote your article on social media
There is debate over the direct effect that social media has on citations. However, promoting your work in a public sphere where others can amplify its presence and instigate discussion has significant potential. Some papers are more likely to do well on social media than others; for example, articles with a human interest element will perform better than niche, technical papers.
3. Write with SEO in mind
Optimize your title, keywords and abstract to ensure that search engines can discover your article when users search for it. Keep your title as short as possible, and focus on describing results rather than methods. Use established subject-specific and index-standardized terms which readers are likely to be searching for. Consider using a site such as Kudos to provide a lay summary of your work, making it more accessible to a general audience.
4. Update your institutional or professional profile
Add a link to your latest article on your institutional or professional website. People who visit your page on these websites are likely to be interested in your work, so keep your publications listing up-to-date to boost your potential readership.
Of course, citations are just one small part of the bigger picture of research metrics – head back to Understanding Research Metrics now to find out more.