Increasing journal visibility

Start a blog for your journal

Setting up a blog for your journal has many benefits. It would enable you to reach a wider audience, create a sense of community and encourage discussions, and engage your editorial board members by collaborating with them on blog posts. But, building a successful blog requires a lot of time and effort.

We have gathered our top 8 tips on how to make your blog a success and also some pointers on how to promote your blog. In today’s digital landscape (where information is abundant) effective promotion is key to reaching a wider audience. So take a look at our top ideas to help you get started.


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Search engine optimization

How do people find the research published in your journal? How do you make sure the right people, find the right articles at the right time? One obvious answer is search engine optimization (SEO).

SEO is a set of techniques you can use to make sure search engines, like Google, can read and understand your journal content. This means they can then serve it as a highly ranked search result for relevant queries.

This post takes a simple look at how search engines work and takes you through some easy ways to improve the discoverability of your journal with search engine optimization.

Social media

Social media is an amazing tool for journal editors. You can use it to raise the profile of your journal, promote your content, and engage with your online community. That’s why many editors are using Facebook, Twitter, or LinkedIn to create an online identity for their journal. Before you do the same, however, you need to have a plan.

You need a well thought-out social media strategy to reach the right audience with the right messages to make an impact. But how do you create that strategy? Simple, follow our social media guide for editors.

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Media relations

Taylor & Francis have a dedicated Press & Media Relations team working to bring the cutting-edge research from your journal to the widest possible audience.

With our hub of resources, you’ll find out:

  • How to highlight cutting-edge research to the Press & Media Team
  • How a press campaign can benefit your journal
  • Ten tips on engaging with the media, from an industry expert
  • What makes research newsworthy

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