Services Marketing Quarterly
Reviewers required
Deadline 07 August 2026
About the role
Behind every published article is the valuable contribution of peer reviewers.
At Services Marketing Quarterly, we sincerely appreciate the time, expertise, and thoughtful feedback our reviewers provide in supporting rigorous and impactful research.
Their contributions play a vital role in strengthening academic quality, advancing scholarly dialogue, and supporting the research community.
Thank you to all reviewers who continue to support SMQ and the peer-review process. If you are interested in reviewing for the journal, please follow the application process detailed here.
About the journal
Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature.
Services Marketing Quarterly publications are ideally:
- thought provoking and industry responsive, offering research insights that are relevant to contemporary and global service sectors.
- translational, applying academic discipline to meet insight needs of practitioners and policy makers, clearly connecting theory and practice.
- methodologically sound, applying appropriate research methodology to address identified research objectives.
- well written, articulating a clear and compelling value proposition to both practitioners and academics.
Areas of emphasis include:
- Service brand management
- Service design, service experience and service encounters
- Service innovation
- Service Interactions and co-creation
- Service communities and customer engagement
- Service transformation, enhancing societal and individual well-being
- Service failure and recovery strategies
- Customer relationship management
- Service orientation and employee engagement
- Servicescape and social servicescape
- Service marketing communications and social media
- Service analytics and information systems
- Service Operations and process management
- Dynamic pricing and demand management
- Service delivery and applications of new technology
- Digital service environments
- Service strategy and leadership
- Servitization
Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and practice. Services Marketing Quarterly also welcome proposals for special issues.
Authors are encouraged to review the Publisher's AI Policy.
Key Skills and Attributes
- Understanding of the process of peer review and commitment to returning quality reviews in a timely fashion.
- Capacity to devote time throughout the year to reviewing.
- High ethical standards, including knowledge of COPE guidelines as they apply to peer reviewers, and a commitment to always upholding them.
Application instructions
Applications should include your CV and a Cover Letter.
Your Cover Letter should be no longer than 500 words and include how you would:
- Act as a peer reviewer and provide constructive feedback.
- Help to enhance the journal’s reputation and impact in its field.
Early application is encouraged. For any questions, please contact journal Editors-in-Chief Stella Kladou ([email protected]) and Kyuho Lee ([email protected]).
Apply for the role by filling in our formJournal pledge
The journal is committed to ensuring diversity, equity and inclusion within its editorial team and decision making processes. All applications will be treated as strictly confidential, and each will be judged on its merits without bias for seniority of institutional affiliation. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics.
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