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What makes newsworthy research?

An overview of the criteria we look for when deciding which articles are right for a press campaign.

You probably already know that you can highlight newsworthy research to the Taylor & Francis Press & Media Relations team with our press nomination form. However, not all research articles are right for a press campaign.

Identifying newsworthy research can be tricky, so in this post we’ll take you through the criteria to consider.

What makes newsworthy research?

  • A major breakthrough in the field: A significant development in the field, which could be relevant to the general public.
  • Impact on society: Research on an issue which affects the day-to-day lives of ordinary people.
  • Recommendation for change: New approaches to current issues based on solid evidence can appeal to policy-makers and the general public.
  • Timely: Most audiences are interested in research relating to current events.
  • Human interest: Softer stories, which appeal to readers due to a novelty, happiness or relatable factor.

Take a look at our infographic to see how different newsworthy research articles meet these criteria. You can also see the impact of these press campaigns reflected in the Altmetric scores and article views.

What makes newsworthy research

These criteria for newsworthy research can give you ideas on themes which do well in the media. However, there may be articles which don’t meet these criteria, but are still suitable for press attention. The Taylor & Francis Press & Media Relations team are happy to discuss articles which you think might have potential.

So, if you’ve seen an article which would suit a press campaign, use the press nomination form to let us know, and we will be in touch.

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